SAAS‒CONSULTING
Gain the personal insight required to build and grow a thriving SaaS
Targeted consulting for SaaS-founders and entrepreneurs transitioning into tech. Our approach is up-to-date practical insights and methods that lead to optimal growth while minimizing risks — practices we apply in our own ventures.
Whom can we help
We help experienced entrepreneurs transitioning into tech and early-stage founders seeking strategic advice from recent practitioners. If you're just starting out, apply to our Mentor program instead.
You want to shift to SaaS
You run a successful business in another field, and SaaS products seem appealing due to their retainer model or scalability. You're unsure where to start or how to avoid beginner mistakes.
Your SaaS is challenged
You've built an early-stage product, but you're facing challenges — whether in development, marketing, sales, or all of the above and need qualified advice.
Preparing for financing
Your SaaS has skyrocketed (congrats!), but along the way, you haven’t built many connections in the investment world. Now you’re looking for guidance on those first steps.
Meet the founder
Nikita Makukhin
Over the past five years, we’ve focused on building our SaaS, Onepage, which has gained significant traction in the DACH region. Today, over 10,000 companies use and, most importantly, love our software.
Onepage is a bootstrapped success story — arguably one of the most challenging paths. Along the way, we’ve encountered and learned from nearly every possible mistake, whether through our own experiences or by engaging directly with fellow tech entrepreneurs.
Through countless one-on-one conversations and speaking at various events, we’ve gained invaluable insights into the common pitfalls companies face.
In addition to our bootstrapping journey, we’ve actively engaged with the investment community, staying connected and receiving multiple offers from both venture capital (VC) and private equity (PE) firms. Notably, we’ve had discussions with investors such as HG Capital or Sequoia Ventures
01
Submit an application and get selected
We're launching this format in a boutique style, with handpicked participants to ensure you're the right fit and we’re the right place to support you.
02
define the work format
We currently offer two options: a single consultancy call for sharp, focused advice or bi-weekly calls over one quarter. You'll receive a PDF on both formats
to help you choose the best fit. Both options begin with an introductory call.
03
get advice and thrive
Depending on your requests, you can talk to us about anything within our expertise, and we’ll provide detailed responses with explanations. Since most SaaS topics can be resolved within a few months, we aim to equip you with the knowledge needed to resolve your challenges during the consultancy period.
MOST FREQUENT TOPICS
we can cover
vision and ideation
How to validate if your initial idea makes sense and understand what it takes to build a business like this? This crucial step defines your path for the coming years and must be approached thoughtfully and strategically.
Beginner
Development
Should you outsource or build an in-house team? It’s essential to understand the costs, resources, and time management involved in developing your MVP and establishing the core structure of your initial team.
Beginner
marketing
Should you opt for paid or free options? Identifying the key metrics for your specific SaaS is crucial, as is crafting the perfect media mix with the right platforms to acquire your first clients —or your first thousand.
Intermediate
PRICING & POSITIONING
Freemium, free trials, transactional fees, or lifetime subscriptions— there are countless ways to approach pricing in a competitive market. Pricing is one of the most challenging and impactful aspects of SaaS, requiring careful consideration and strategy.
Advanced
SCALE & ideal benchmarks
Did you know there are key benchmarks that make your SaaS highly sellable at a premium multiple — benchmarks that VCs and PEs are focusing on in 2025? We can guide you through this topic in detail.
Advanced
Financing options
Did you know there are key benchmarks that make your SaaS highly sellable at a premium multiple — benchmarks that VCs and PEs are focusing on in 2025? We can guide you through this topic in detail.
Advanced
SAAS‒CONSULTING
Gain the personal insight required to build and grow a thriving SaaS
Targeted consulting for SaaS-founders and entrepreneurs transitioning into tech. Our approach is up-to-date practical insights and methods that lead to optimal growth while minimizing risks — practices we apply in our own ventures.